MEET SANTIAGO • PORTFOLIO & INVENTORY OPERATIONS
LEARN THE PRODUCT. READ THE MARKET. MAKE BETTER DECISIONS.
Santiago works at the intersection of inventory, card research, market data and portfolio operations at Lyons Cards.
He is also the first participant in the Lyons Cards Revenue Management University, working directly with Tom Lyons to learn how revenue-management principles can be applied to the sports-card market, from product hierarchy and parallels to supply, transaction velocity, grading, catalysts and pricing.
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RMU
FIRST PARTICIPANT
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IN PROGRESS
RMU · DOCUMENTED AS HE GOES
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OPS
PORTFOLIO & INVENTORY
REVENUE MANAGEMENT UNIVERSITY • IN PROGRESS
ONE SIMPLE QUESTION: “WHAT DO YOU SEE HERE?”
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01
THE SETUP
Twice each week, with Tom Lyons
Rather than keeping that learning process behind closed doors, Lyons Cards is bringing collectors along. Twice each week, Tom and Santiago sit down for a Revenue Management University session built around one simple question: “What do you see here?”
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02
THE FIRST READ
Santiago’s assessment
Using real cards, products and market data, Santiago gives his initial assessment.
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03
THE CHALLENGE
Tom pushes back
Tom challenges the assumptions.
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04
THE DECISION
What the information actually means
Together they work through what the information may actually mean for value, purchasing and portfolio decisions.
FROM THE SESSIONS
REAL CARDS. REAL DATA. REAL DECISIONS.
05 • AT LYONS CARDS
THE OPERATIONAL SIDE.
At Lyons Cards, Santiago also supports the operational side of the business, helping organize inventory, research cards and products, analyze market information, and turn those insights into better decisions about where cards belong within the Lyons portfolio.
His development inside Revenue Management University reflects one of the core ideas behind Lyons Cards.
RMU COVERS
“From product hierarchy and parallels to supply, transaction velocity, grading, catalysts and pricing.”
THE CORE IDEA
“Learn the product. Read the market. Make better decisions.”
Rather than keeping that learning process behind closed doors, Lyons Cards is bringing collectors along.