THE LYONS DEN · EVERY ARTICLE
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Every article, in one place, by category.
The Lyons Den tells the stories. Market Lab develops the ideas. RMU teaches the system. Product Lab applies it to real products. Roadshow goes and looks. This is the index of all of it, live and coming.
FEATURED
BOWMAN FOOTBALL: KNOW WHAT YOU PULLED
Brady GPK. Hobby Stars. Anime and more. Know the exact version, understand the supply and separate a seller’s price from evidence before you buy.
BOWMAN FOOTBALL: KNOW WHAT YOU PULLED
Beyond the Rookie: the 2026 Bowman Football visual buying guide. Every card worth a closer look gets four questions: player, insert, version and context.
ALL BLOGS
ALL BLOGS
Every story we publish, newest first. Pick a category to filter. Everything stays on this page.
2026 TOPPS FLAGSHIP FOOTBALL
Hobby Box Review
2026 TOPPS HERITAGE FOOTBALL
Where It Fits in My Football Collection
SMALL SHOP, BIG LESSONS
Joe Leon’s Ohtani Story and the Power of a Selling Plan
2026 LEGACY CARD REPORT CARD
The big cards are down—but down from when?
YOUR CARD REPORT CARD
How do you really know if you’re successful at selling cards?s strategically and keep more of every sale
SELL LIKE THE PRICING KING
How to sell your sports cards strategically and keep more of every sale
SEASONALITY IN SPORTS CARDS
What a 60-Day Price Change Can and Cannot Tell You
COULD YOUR CARD BE WORTH MORE?
Why a trusted card-care specialist belongs in your collecting corner
AN OLD FRIEND, A CHAMPIONSHIP TEAM
An old friend. A championship team. Twenty-five years of memories.
BEYOND CONSIGNMENT
Why your card collection deserves active management. Handing a card to someone else does not, by itself, give that card a pricing strategy.
BOWMAN FOOTBALL: KNOW WHAT YOU PULLED
Brady GPK. Hobby Stars. Anime and more. Know the exact version, understand the supply and separate a seller’s price from evidence.
THEY LAUGHED AT MY$8,000 OFFER
Tom Lyons examines an $8,000 Mahomes offer, modeled values, PSA 10 premiums, true collector scarcity and the risk of paying for future upside.
THE HUNT FOR BOOKER AT RIP VALLEY
Inside RIP Valley with Jordan Moss and Neil Thomasson: Booker collectors, a Flawless Logoman, and how you price a one-of-one.
GO TO THE PHOENIXCARD SHOW WITH A PLAN
From the bank to the show floor in Phoenix: targets, a budget, a Jerry Rice deal, and why the sticker is only an asking price.
JAXSON DART AND THE LIQUIDITY WINDOW
After Week 1, we sold most of our Dart cards while demand was there. How we decide when to sell, what to hold and how much exposure to carry.
A ROOKIE IS NOT A ROOKIE ANYMORE
Football rookie cards and the price of expectations
HOPE IS REAL. MEET CONNOR LYONS.
If you want to get Connor Lyons talking, ask him about football. Tom Lyons on his son, the years at home and what comes next.
WHAT’S THE NEXT SLICE?
From card breaking to Bridgeport Hobby, the Cheesy Chaser and the $1,400 Shaq bet we brought home.
PRICING THE SHOHEI OHTANI ALL ACES 1/1
One card. No obvious comp. A Shohei Ohtani All Aces presented as a one of one, and the question of how to price it.
TOMMY’S BRADY ISLAND INK STORY
The card. The reaction. The hunt. Tommy and Connor relive the Brady Island Ink pull in the Lyons Cards studio.
THE LYONS HUNT STRIKES
Sam LaPorta National Treasures rookie NFL Shield 1/1. Why we bought it. Why we’re holding.
BEYOND THE HIT — 2026 TOPPS FLAGSHIP FOOTBALL
Set composition, the collections hiding inside the product, the parallel ladder and the 592 million question.
WHY SPORTS CARDS NEED DYNAMIC PRICING
The last comp is not the market. A transaction tells us where one buyer and one seller met at one moment in time.