Lyons Cards Presents
Sports-card pricing, market intelligence and revenue-management strategy.
The last comp tells us where a transaction occurred. Lyons Market Lab asks what the market is telling us — and what we should do next.
Lyons Market Lab • Part 1 of 4
The Last Comp Is Not the Market
Recent transactions matter. But one transaction tells us where one buyer and one seller met at one moment in time. It does not automatically tell us what the next seller should accept.
By Tom Lyons
Founder, Lyons Cards | Revenue Management & Pricing Strategy
A four-part series. Each article builds on the last.
Part 1 • Price
What does the last comp really tell us?
Read Part 1Part 2 • Timing
Seasonality, liquidity and catalyst windows.
Coming NextPart 3 • Scarcity
Visible supply vs. effective supply.
Coming SoonPart 4 • System
Applying the Lyons Dynamic Value Framework.
Coming SoonThe Framework
A comp is an input. The decision requires context.
Why Lyons Cards
Then came sports cards. Lyons entered the hobby through his son and quickly became fascinated by something he had rarely encountered elsewhere: an extraordinarily data-rich market with extraordinary price volatility, where sophisticated participants still frequently begin their pricing decisions with the most recent comparable sale.
Lyons Cards is a family-owned sports card and collectibles company based in St. Louis.
Meet Tom LyonsA comp tells us what somebody paid. Revenue management asks why they paid it — and whether we should accept the same price.
Tom Lyons • Founder
Lyons
Portfolio
Management
From Market Intelligence to Portfolio Strategy
Lyons Portfolio Management & Consignment applies revenue-management discipline to individual cards and collections — evaluating when to sell, hold, grade, take live, watch or pass.