MEET THE TEAM • LYONS CARDS
FAMILY-OWNED. LIVE FROM ST. LOUIS. BUILT FOR COLLECTORS.
Four people carry the public face of Lyons Cards: the strategy, the knowledge, the live experience, and the data behind the operation. Behind them is the team that makes every show, order and campaign happen.
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FOUNDER & CEO
TOM LYONS
Revenue Management • Pricing Strategy • Portfolio Strategy. The full profile is the anchor: it explains why Lyons Cards thinks differently.
MEET TOM -
CO-FOUNDER & LIVE HOST
CONNOR LYONS
Player Knowledge • Hobby Intelligence • Sports Management. The collector side of the company and one half of the on-camera identity.
MEET CONNOR -
LIVE HOST & HOBBY SPECIALIST
TOMMY FREESE
Live Commerce • Product Knowledge • Collector Experience. Stone Cold Breaks, lifelong collecting, and instant chemistry with Connor on air.
MEET TOMMY -
PORTFOLIO & INVENTORY OPERATIONS
SANTIAGO
Market Research • Inventory Intelligence • RMU. The bridge between Market Lab, Revenue Management University and day-to-day operations.
MEET SANTIAGO
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TOM
STRATEGY
Revenue management, pricing and portfolio strategy.
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CONNOR
KNOWLEDGE
Players, product and the hobby, learned the hard way.
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TOMMY
LIVE EXPERIENCE
Live commerce, product knowledge and the collector on the other end.
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SANTIAGO
DATA + OPERATIONS
Market research, inventory intelligence and RMU.
BEHIND THE FOUR
THE TEAM BEHIND LYONS CARDS
Operations, marketing and creative. The people who turn the shows, the orders and the campaigns into something collectors actually see.
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DIRECTOR OF OPERATIONS
JOAN NAVARRO
Coordinates day-to-day operations, purchasing and vendor workflows, packaging and fulfillment, and execution across the Lyons Cards team.
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SOCIAL MEDIA & DIGITAL MARKETING
REANA
Leads social publishing, digital promotion, paid campaigns, show marketing and audience growth across the Lyons Cards digital channels.
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CREATIVE & BRAND DESIGN
JEWEL RANA
Develops and protects the visual identity across Lyons Cards, Market Lab, RMU Collectibles, live-show creative and campaign assets.
Tom is the strategy. Connor is the knowledge. Tommie is the live experience. Santiago is the data and the operations. Everyone else makes sure it all actually happens.